Bachelor of Communication (Hons) in Integrated Marketing Communication
The Bachelor of Communication (Hons) in Integrated Marketing Communication trains students to explore a career in the marketing communication field. Students who graduate with this qualification will be able to design marketing communication campaigns that will spark interest and generate awareness about brands and products. Students will be armed with the knowledge of the various types of marketing communication tactics and strategies, from basic publicity to the use of viral marketing. In addition, this programme provides students with the opportunity to develop problem-solving and analytical skills to seek new and innovative solutions in integrating marketing communication functions.
Overview
INSTITUTION
EDUCATION LEVEL
Degree
CATEGORY
Communications & Media
Intakes and Duration
Mar
3yr
Jun
3yr
Sep
3yr
Fees
Course Fees - Local Students
RM 15,400
Course Fees - International Student
RM 18,567
Entry Requirements
STPM
A Pass in STPM, with a minimum Grade C (CGPA 2.00) in any 2 subjetcs, and a Pass in Mathematics and English at SPM level or any equivalent qualification
A-Level
Minimum 2 Principal Passes Pass in Mathematics in O-Level
UEC
Minimum 5Bs (Pass in Mathematics)
Subjects
Communications
Marketing
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