Digital Marketing (MSc) (1MDG1)

The MSc Digital Marketing programme at NUI Galway is uniquely designed as a specialist programme, which enables students to blend traditional marketing knowledge with the strategic, analytical and digital skills needed to enter the digital marketing workforce. Open to business and non-business conversion graduates, students joining the programme originate from Ireland, Austria, Brazil, Canada, China, Germany, India, Iran, Malta, Morocco, Nigeria, Saudi Arabia, Taiwan, UK, USA.

Subjects in this course are:-

• MK5139: Social Media Marketing Theory
• MK5143: Inbound Marketing & Content Creation
• MK563: Research Methods
• MK5137: Applied Marketing Project
• MK5133: Marketing Performance & Productivity
• MK5117: Services Marketing
• MK5144: Digital Metrics & Analytics
• MK5136: Digital Sales Management
• MK566: Strategic Brand Management
• MK5130: Digital Marketing Strategy
• MK5104: Marketing Analytics
• MK5118: Social Marketing & Sustainability